When it comes to advertising, like any combination of words and images, they are meant to interpret a message. When you look at the picture there is one part of the message, then the words also give us another message. Both messages are meant together and give the audience an impact from the advertisement. For example I wanted to analyze Nike’s advertisement.
Nike has a famous slogan, “Just Do It.” It is the philosophy of grit, determination, and passion, but also infused with a little humor. Look at this ad below.
Picture from Yahoo Images
The point of this ad is to suggest wearing Nike shoes when doing a certain activity. More, specifically, the message is that you can wear Nike shoes when skateboarding. The phrase, “Just Do It,” suggests that you can be like the guy in the picture, wearing the cool Nike shoes and skateboarding. It may also suggest to people who have in interest in skateboarding, should just do it. The advertisement, is appealing, short and simple, and sends the message they want. The image shows a cool guy in the Nike shoes skateboarding which is appealing. And the Words suggest words of advice, to be like this guy if you want to, and become cool. Then the phrase, “My Assault,” is making a suggestion toward his activity of skateboarding. The only problem with this advertisement is that it is not appealing to everyone, only to those who are interested in skateboarding. But, overall, the use of words and image come across effectively for the right audience.
The use of words and images together has to be thought about. You have to think about your message, the appeal, and the audience; how you want it to be portrayed, and how you want it to impact your audience. When you achieve the right use of words and images, you will have an effective advertisement.
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